Paid media built around what happens after the click.
We structure accounts, fix tracking, and manage campaigns so ad spend turns into measurable pipeline, not just platform metrics.
The symptoms of a disconnected ad account.
Platforms are designed to spend your budget. Without rigorous architecture and CRM feedback loops, they will spend it on the wrong people.
Our Paid Media Capabilities
We manage campaigns as part of a complete system—connecting ad copy to landing pages, and tracking to CRM revenue.
Search Intent Capture
Restructuring Google and Microsoft Ads to isolate high-intent search queries. We manage negative keyword lists aggressively to prevent budget waste.
B2B Social & Account Targeting
Using LinkedIn Ads to reach specific buying committees, and Meta for cost-effective retargeting of known accounts.
Conversion Tracking & CAPI
Deploying server-side tracking and offline conversion imports so ad platforms learn from closed-won revenue, not just form fills.
Landing Page Alignment
Ads and landing pages are one system. We design and test the conversion paths that receive the paid traffic to maximize yield.
Specific Platform Engagements
We provide specialist execution across the major acquisition channels.
Paid media doesn't work in a vacuum.
We connect your ad accounts to high-converting landing pages and robust conversion tracking to ensure you're capturing demand efficiently.
Evidence of impact.
D2C E-Commerce Brand
Situation
The brand had accumulated a layered account structure across Google and Meta that mixed prospecting and retargeting audiences, product categories at different price points, and broad match terms that absorbed budget without returning proportional revenue. Scaling spend in that structure reliably drove up cost per acquisition — every attempt to push volume degraded efficiency. The client needed a way to grow paid revenue without the CPA penalties that had previously accompanied budget increases.
What Changed
Restructuring the account by intent and margin turned a scaling problem into a growth lever — CPA fell 34% even as budget increased.
Stop optimizing for clicks.
Tell us about your account challenges and we'll help you map out a strategy that drives pipeline.
Let's Talk