Microsoft Ads for B2B.
Capture corporate desktop traffic and leverage LinkedIn profile targeting. A vital secondary channel for B2B accounts maxing out their Google search impression share.
Don't just hit "Import from Google."
Many agencies simply sync Google campaigns to Bing and forget them. But Microsoft Ads behaves differently. Match types are looser, CPCs are generally lower, and the audience leans heavily toward desktop corporate users.
More importantly, Microsoft Ads offers native LinkedIn profile targeting. You can bid adjust searchers based on their company, industry, and job function—a capability that changes the math entirely for B2B lead generation.
LinkedIn Profile Targeting
Leverage Bing's exclusive integration to bid on specific job functions, industries, and company sizes via search.
Campaign Import & Adaptation
Mirroring successful Google Ads structures but re-calibrating bids and match types for Bing's distinct algorithm.
B2B Audience Expansion
Reaching older, higher-income desktop users who default to Edge and Microsoft ecosystems in corporate environments.
Lower CPC Capture
Acquiring high-intent search traffic at a fraction of the cost of Google Ads.
Missing out on corporate searchers?
Let's evaluate if Microsoft Ads makes sense for your audience.
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