Conversion Tracking that actually works.
Broken tracking means broken bidding, blind reporting, and wasted spend. We implement robust, compliant tracking foundations so you can measure the moments that matter.
Bad data is worse than no data.
When tracking breaks, the impact cascades. Ad algorithms optimize for the wrong signals. Reports show massive drops in performance. Sales and marketing argue over who generated the pipeline. We fix the plumbing so you can trust the dashboard.
The Common Mess
- • Hardcoded pixels slowing down the site
- • Double-counting form submissions
- • GA4 missing key custom events
- • Disconnected cross-domain tracking
The FoundHive Standard
- • Centralized management via clean GTM
- • Deduplicated, verified conversion firing
- • Proper data-layer implementation
- • CRM-synced offline conversions
Our implementation checklist.
We audit, clean, and deploy tracking the right way.
Google Tag Manager (GTM)
criticalCleaning up bloated containers, establishing proper naming conventions, and ensuring tags only fire when they should.
GA4 Configuration
criticalSetting up custom events, defining conversions, filtering internal traffic, and linking properly to Google Ads and Search Console.
Ad Platform Pixels
standardDeploying Meta, LinkedIn, and Google Ads tags with advanced matching and conversion APIs to improve algorithmic bidding.
Offline Conversion Tracking (OCT)
advancedFeeding CRM data (like Closed Won deals) back into ad platforms to optimize for revenue, not just cheap leads.
Closing the loop.
Most tracking stops at the form fill. We track all the way to revenue.
Is your tracking a black box?
Let's audit your GTM container and GA4 setup to see what's actually firing.
Let's Talk