Putting a technical manufacturer in front of the right accounts.
A coordinated ABM campaign combined targeted display advertising and an eight-email sequence around a priority industry event and ICP account list.
Client: Technical Manufacturer
Challenge
The client wanted focused visibility and engagement inside a defined high-value industrial audience rather than broad awareness. The campaign needed to coordinate paid display and email touches against organizations associated with a priority event and an ICP matrix, then surface which contacts and accounts were engaging.
Approach
FoundHive ran display advertising alongside an eight-email ABM sequence. HubSpot reporting was used to track opens, clicks, downloads and account-level engagement so the campaign could be evaluated by penetration into the selected audience rather than anonymous website traffic alone.
What FoundHive managed
- Target-account audience activation
- Display advertising
- Eight-email ABM sequence
- HubSpot contact and account engagement reporting
- Design-guide download tracking
Engagement was measured at the contact and company level inside the selected account universe — a more relevant ABM success measure than generic reach.
Results
| Metric | Result |
|---|---|
| Contacts clicking emails | 25 |
| Display impressions | 54,897 |
| Display clicks | 316 |
| Design-guide downloads | 11 |
Why it matters
The case study demonstrates a capability that is different from standard PPC. FoundHive coordinated multiple touches against a defined set of high-value accounts and used HubSpot to make engagement visible at the contact and company level. For a technical manufacturer selling into a demanding industrial vertical, that is a more relevant ABM success measure than generic reach.
A coordinated ABM program generated 54,897 targeted ad impressions, 316 ad clicks and engagement from 25 email-clicking contacts inside the selected account universe.
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