+350% Google Ads conversions year over year.
A historical performance snapshot comparing November 2023 with November 2022.
Client: Industrial Manufacturer
Challenge
The snapshot compares Google Ads performance in November 2023 against November 2022. The strongest story is the combination of sharply higher conversion volume, a materially lower cost per acquisition and a higher conversion rate. Because the source does not include campaign-level detail, this entry is intentionally presented as a performance snapshot rather than a full intervention narrative.
Approach
Conversions increased 350% year over year, cost per acquisition decreased 38%, and conversion rate increased 148% — all three metrics moving in the favorable direction at the same time.
What FoundHive managed
- Google Ads campaign management
- Ongoing PPC optimization
The direction of all three metrics is favorable at the same time: more conversions, lower acquisition cost and a higher rate of conversion.
Results
| Metric | Result |
|---|---|
| Conversions | +350% |
| Cost per acquisition | -38% |
| Conversion rate | +148% |
Why it matters
The snapshot is useful because it demonstrates an efficiency pattern rather than a one-dimensional volume increase. Conversion growth was accompanied by a lower CPA and stronger conversion rate, making it a compact supporting proof point for paid-search performance.
The manufacturer recorded dramatically more Google Ads conversions while acquisition cost fell and conversion efficiency improved year over year.
What's getting in the way of growth?
Tell us what is working, what is not, and what your team needs help getting done.
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