56% more conversions on 11% less spend.
How a B2B hardware company rebuilt Google Ads around efficiency, pipeline feedback and a growing BDR team.
Client: B2B Hardware Company
Challenge
The client had self-managed Google Ads for years but could not reliably scale results as spend increased. With a new BDR team in place, the business needed more qualified opportunities and a paid search structure that could support sales growth without creating more waste.
Approach
FoundHive audited the account, reviewed HubSpot pipeline data and rebuilt campaigns around historical performance. Campaign decisions were then informed by feedback from the sales team and Gong so lead generation could be judged against the types of companies the BDR team actually wanted to pursue.
What FoundHive managed
- Google Ads audit, restructure and ongoing optimization
- HubSpot pipeline review and conversion feedback
- Sales-team alignment around lead quality
- Gong-informed review of the businesses entering the funnel
Results
| Metric | Result |
|---|---|
| Ad spend | $161,688.69 |
| Conversions | 1,793 |
| Conversion rate | 7.21% |
| Conversion value | $471,463.97 |
| Derived cost / conversion | $90.18 |
Why it matters
The account did more with less: lower spend produced substantially more conversions, a much higher conversion rate and materially greater conversion value. Just as importantly, the optimization loop included CRM and sales feedback, which made campaign efficiency more relevant to the BDR team instead of treating every lead as equal.
Paid search scaled because the account was rebuilt around efficiency and sales feedback — producing more conversions without requiring more budget.
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