261 conversions. A paid media program the client could finally trust.
How a home services business turned paid media from a last-chance experiment into a measurable acquisition channel.
Client: Home Services Business
Challenge
After two years of spending about $4,000 per month on Google Ads with a previous agency, the client had little confidence that paid search was producing enough value. They needed clearer lead tracking, better segmentation between their two core service lines, and a paid acquisition system they could actually evaluate.
Approach
FoundHive started with measurement and lead handling rather than simply increasing media spend. HubSpot was implemented to track incoming leads, separate funnels were created for the two service lines, and dedicated landing pages were continuously tested. Google Ads and Meta Ads expanded acquisition while email automation and an automated quote bot helped capture, qualify and respond to demand.
What FoundHive managed
- HubSpot CRM setup and two service-specific lead funnels
- Google Ads and Meta Ads campaign management
- Landing page testing and conversion optimization
- Email automation and automated quote experience
Google Ads generated 196 conversions at $34.51 each, while Meta added 65 more conversions and opened an additional audience segment.
Results
| Metric | Result |
|---|---|
| Google Ads spend | $6,763.81 |
| Google Ads CPA | $34.51 |
| Meta Ads spend | $4,901 |
| Meta Ads CPA | $75.40 |
| Total conversions | 261 |
| Blended CPA | $44.69 |
Why it matters
The real improvement was not just conversion volume. The client moved from spending without confidence to a system where lead sources, funnels and acquisition costs could be measured. That visibility made paid media easier to manage as a business channel rather than an open-ended advertising expense.
A measurable funnel changed paid media from a last-chance tactic into a channel the client could evaluate and scale with confidence.
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