Scaling demand without losing sight of revenue.
How a technical manufacturer grew website traffic 71% year over year while paid search and HubSpot reporting connected demand generation to closed-won revenue.
Client: Technical Manufacturer
Challenge
The client needed to expand visibility and inbound demand in a technical manufacturing category while keeping the program measurable. Traffic growth alone was not sufficient; the team needed to know which channels were contributing to inquiries and how paid search related to closed-won revenue.
Approach
FoundHive managed Google Ads and Microsoft Ads with HubSpot used as the source and lead reporting layer. The operating view combined current-period demand metrics — traffic, RFQs and conversions — with a longer-term closed-won attribution analysis.
What FoundHive managed
- Google Ads management
- Microsoft Ads management
- HubSpot source and lead tracking
- Closed-won paid media attribution analysis
The program is evaluated at two levels: current demand generation and downstream revenue attribution.
Results
| Metric | Result |
|---|---|
| Website sessions | 24,199 |
| Total conversions | 171 |
| RFQs | 83 |
| Google Ads unique leads | 82 |
| Microsoft Ads unique leads | 25 |
| Paid-influenced revenue | $1,830,360 |
| Paid-driven revenue | $1,306,318 |
Why it matters
The result gives the client a complete demand-generation story: reach increased substantially, inquiry volume remained positive year over year, and the longer-term attribution analysis connected paid search to more than $1.8M in influenced revenue. It demonstrates why media reporting should not stop at clicks or even leads.
The manufacturer grew website traffic 71% year over year while a HubSpot-based attribution model connected paid search to $1.83M in paid-influenced closed-won revenue.
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