FoundHive
HubSpot Cleanup + Governance

Stop fighting your CRM data.

We untangle duplicate properties, fix broken lifecycle stages, and establish governance rules so you can trust your reporting.

The Problem

  • Multiple properties for the same data point (e.g., "Industry", "Industry (Custom)").
  • Lifecycle stages that don't match the actual buyer journey.
  • Workflows that overwrite data silently.
  • Sales complaining the leads are junk while marketing shows high conversion rates.

What We Fix

  • Consolidate and map properties to a single source of truth.
  • Rebuild lifecycle stage automation.
  • Audit and prune unused or conflicting workflows.
  • Establish naming conventions and folder structures.

What Changes?

You stop exporting data to Excel just to clean it. Marketing and Sales look at the same dashboards and see the same numbers.

// Before
Contact.LeadStatus == null
Contact.Industry == "SaaS" (Custom)
Contact.Industry_Default == "Technology"
// After FoundHive
Contact.LifecycleStage == "MQL"
Contact.Industry == "Technology / SaaS"

What's getting in the way of growth?

Tell us what is working, what is not, and what your team needs help getting done.

Let's Talk