Turn more of the demand you already have into qualified sales opportunities.
FoundHive traces the path from search to website to CRM to sales, finds where qualified buying intent is being lost, and spends the next 30 days fixing the highest-impact opportunities.
30 days · $5,000 · No long-term contract
The problem is rarely isolated to one marketing channel.
A qualified buyer can search for the right product, click the right result, land on the wrong page, abandon the form, enter the CRM with missing context, or reach sales without a clear next step. Every handoff affects pipeline.
The sprint looks at the whole path so we can focus effort on the few changes most likely to improve qualified pipeline.
Built for manufacturers with an existing engine to improve.
The sprint is designed for established B2B manufacturers selling technical, high-value products or services through a sales team.
If one additional customer is worth real revenue, small improvements across demand, conversion and follow-up can compound quickly.
- You already generate website traffic.
- You invest in some combination of paid search, SEO, content, trade shows or outbound sales.
- A qualified enquiry is commercially meaningful.
- You have salespeople responsible for turning leads into opportunities.
- You use HubSpot or another CRM to manage leads and pipeline.
- You want to understand and improve qualified pipeline, not simply increase traffic.
We follow the buyer journey from intent to opportunity.
1. Search demand
Are qualified buyers finding you when they search for the products, capabilities and problems you solve?
Commercial keyword demand, non-branded opportunities, competitor visibility, product/category coverage and AI-search discoverability.
2. Paid search
Are you paying for the right searches — and sending them to the right place?
Search terms, campaign structure, conversion actions, waste, landing-page alignment and lead quality signals.
3. SEO + AEO
Does your website clearly map your capabilities to the way buyers actually research them?
Commercial pages, technical accessibility, intent alignment, content gaps, authority and AI-discovery signals.
4. Website conversion
Does a qualified buyer know what you do, why it matters and what to do next?
Messaging, product/service pages, proof, CTAs, forms, landing pages, mobile experience and conversion friction.
5. Lead capture
Are forms and calls capturing enough context for marketing and sales to act intelligently?
Form structure, conversion paths, source capture, enquiry context and handoff quality.
6. HubSpot / CRM
Does the CRM preserve the information needed to qualify, route and follow up on demand?
Properties, lifecycle data, lead status, routing, workflows, source tracking, company/contact associations and reporting.
7. Analytics + attribution
Can you connect marketing activity to qualified leads, opportunities and revenue?
GA4, GTM, conversion tracking, campaign tagging, CRM attribution and reporting gaps.
8. Sales follow-up
What happens after the lead reaches the sales team?
Response path, lead context, qualification signals, feedback loops and the data marketing needs to improve future acquisition.
Diagnose. Fix. Prioritize what comes next.
Stage 1 — Find
Trace the current path from demand generation through website conversion, CRM capture and sales handoff. Identify where qualified intent, budget and useful data are being lost.
- Demand and visibility findings
- Paid-search findings
- Website/CRO findings
- CRM and measurement findings
- Prioritized opportunity list
Stage 2 — Fix
Put the 30 days into the highest-confidence improvements we can execute safely and quickly with the access available.
- Paid-search cleanup
- Conversion tracking repairs
- Landing-page improvements
- Form and CRM improvements
- Technical SEO fixes
- Reporting improvements
Stage 3 — Prioritize
Finish with a clear 90-day growth map showing what deserves continued investment, what can wait, and how success should be measured against qualified pipeline.
- 90-day execution roadmap
- Executive readout
- Handover to internal team or ongoing partnership
The goal is a better operating system for growth — not another audit that sits in a folder.
At the end of 30 days, you should know what to do next — and why.
A prioritized opportunity map
The biggest commercial leaks and opportunities ranked by impact, confidence, urgency and effort.
Improvements already in motion
The sprint includes implementation of the highest-confidence changes that fit the 30-day scope and available access.
Measurement tied closer to pipeline
Clearer tracking between campaigns, enquiries, CRM activity and the sales outcomes you actually care about.
A 90-day execution plan
A focused roadmap for the next quarter, including what FoundHive can continue executing and what your internal team should own.
The expensive problems are usually hiding between systems.
High-intent searches you are not visible for
Buyers search by product, material, capability, application and problem. Missing the right commercial queries means competitors get considered first.
Paid spend generating activity instead of qualified demand
Platform conversions can look healthy while search terms, landing pages or lead quality tell a very different story.
Strong traffic hitting weak commercial pages
Technical buyers need clear capabilities, proof, applications and next steps. Generic pages force them to work too hard to determine fit.
Forms that lose buying context
A submission without useful source, product, application or company context makes qualification and follow-up harder than it needs to be.
CRM data disconnected from marketing decisions
Marketing improves faster when it can see which leads became real opportunities, which searches produced them and why others failed to progress.
Built around commercial outcomes, not channel activity.
FoundHive connects paid media, SEO/AEO, websites, analytics and HubSpot so the work can be judged against qualified demand and pipeline rather than isolated channel metrics.
Components Manufacturer
Situation
The client had a classic paid media quality problem: prior unmanaged campaigns were sending large amounts of low-quality traffic. That made total website sessions look stronger than the underlying lead performance. The goal was not to preserve vanity traffic; it was to improve the number and efficiency of qualified inquiries.
What Changed
FoundHive managed Google Ads and Microsoft Ads around conversion outcomes rather than raw traffic. Reporting focused on RFQs, form submissions, calls and conversion rate so changes in traffic quality were visible. Improved Google Ads efficiency was identified as the number-one reason RFQs increased year over year.
Industrial Manufacturer
Situation
The client needed paid search to generate more meaningful manufacturing inquiries without relying on a proportional increase in click volume. The program also needed cleaner conversion measurement so media performance could be judged against RFQs, contact forms and other high-intent actions rather than traffic alone.
What Changed
FoundHive managed Google Ads alongside HubSpot-based conversion and source tracking. The operating focus was efficiency: manage the search program against qualified actions, monitor the relationship between spend, clicks and conversion volume, and use HubSpot and website conversion data to keep the reporting tied to actual inquiry behavior.
Technical Manufacturer
Situation
The client needed to expand visibility and inbound demand in a technical manufacturing category while keeping the program measurable. Traffic growth alone was not sufficient; the team needed to know which channels were contributing to inquiries and how paid search related to closed-won revenue.
What Changed
FoundHive managed Google Ads and Microsoft Ads with HubSpot used as the source and lead reporting layer. The operating view combined current-period demand metrics — traffic, RFQs and conversions — with a longer-term closed-won attribution analysis.
Manufacturing Pipeline Sprint
A focused diagnosis and implementation sprint across demand, paid search, SEO/AEO, website conversion, CRM, analytics and sales handoff.
- Connected growth-system review
- Prioritized opportunity map
- Highest-confidence fixes within scope
- Measurement fixes where practical
- 90-day growth roadmap
- Executive readout
No long-term contract. If the evidence supports ongoing work, FoundHive can continue executing the roadmap on a month-to-month basis.
Where is qualified demand getting lost?
Send us your website and a little context about the business. We’ll use the first conversation to determine whether the 30-day sprint is a good fit and where we would start looking.
Before we start.
Your buyers already leave clues about where growth is getting stuck.
We connect the search, website, CRM and sales evidence, fix the highest-impact leaks, and show you what deserves investment next.
30-Day Manufacturing Pipeline Sprint · $5,000 · No long-term contract